A Practitioner's Guide to Business Analytics (PB)

The book "A Practitioner's Guide to Business Analytics" provides practical guidance for leveraging analytics to make better business decisions. It covers key strategies for integrating analytics into decision-making, assessing analytics needs and capabilities, building a specialized Business Analytics Team, and more. The author, Randy Bartlett, draws on firsthand accounts from global companies to illustrate success stories and failures in analytics-based decision-making.

Format: Paperback / softback
Length: 288 pages
Publication date: 20 May 2023
Publisher: McGraw-Hill Education

A comprehensive and essential guide for anyone involved in or managing an analytics function, as well as individuals seeking to make informed decisions based on data-driven insights, rather than relying solely on intuition or industry knowledge. This guide offers valuable insights and practical strategies to help you leverage analytics for maximum business impact.

Over time, those who demonstrate the greatest creativity, acquire the appropriate skills, nurture robust organizations, and adhere to rigorous statistical practices will reap the most significant rewards from their analytics endeavors.

A Practitioner's Guide to Business Analytics serves as a guiding light, illuminating the path forward.

Executive leaders should take note that this book differs from traditional management literature. It contains genuine insights from analytical professionals who operate outside the executive sphere, offering a fresh perspective that challenges conventional notions of leadership.

Prepare to have your thinking transformed as you delve into this book, which presents a wealth of real-world information and practical strategies from analytical experts. Hold onto your seat, as you embark on a journey that will redefine your understanding of leadership qualities and the skills required for success in the ever-evolving business landscape.

Randy Bartlett has authored an important and valuable book, addressing the significant gap between books that encourage managers to think more analytically without providing practical guidance, and overly technical books that cater solely to quantitative analysts. This guide stands out for its strengths in recommending effective ways to organize and integrate analytical expertise into decision-making processes, as well as providing valuable guidance for managers to assess the quality of analytical advice they receive.

Douglas A. Samuelson, a distinguished quantitative analyst and inventor, emphasizes the significance of this book by stating that it fills a crucial void between books that advocate for analytical thinking without offering practical implementation strategies, and technical books that are primarily relevant to quantitative analysts.

Weight: 390g
ISBN-13: 9781265796440