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Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically

Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically

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Product details

Management number 201854347 Release Date 2025/10/08 List Price $24.81 Model Number 201854347
Category
  1. Nonfiction
  2. Business

Format: Hardback
Length: 115 pages
Publication date: 30 October 2022
Publisher: Springer

This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner.

Weight: 377g
Dimension: 235 x 155 (mm)
ISBN-13: 9783658380526
Edition number: 1st ed. 2022

Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically

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