Business Analytics: Applied Modelling and Prediction

Analytical skills are in high demand but short supply. This textbook provides the expertise to analyze, interpret, and communicate data with confidence to inform real-world decision-making. It includes clear signaling of introductory, intermediate, and advanced content, an entire chapter dedicated to data visualization, motivational cases, end-of-chapter exercises, and online examples and datasets.

Format: Hardback
Length: 704 pages
Publication date: 29 November 2023
Publisher: SAGE Publishing

Analytical skills are in high demand, yet they are scarce. This groundbreaking textbook offers a unique combination of data visualization and analytics, both theoretical and applied, to equip you with the expertise to confidently analyze, interpret, and communicate data, enabling you to inform real-world decision-making.

Key features of the textbook include:
• Clear indication of introductory, intermediate, and advanced content, ensuring a structured learning journey.
• An entire chapter dedicated to data visualization, introducing Tableau for storytelling with data.
• Motivational cases throughout, demonstrating how the theory applies to real-life scenarios.
• A wide range of end-of-chapter exercises to test your understanding of the topics covered.
• Online examples and datasets to facilitate hands-on learning and mastery of analytics skills.

Additionally, lecturers have access to a comprehensive range of online resources designed to support teaching, including a Teaching Guide, solutions to end-of-chapter exercises, PowerPoint presentations, and a test bank.

Business Analytics: Applied Modelling and Prediction is suitable for undergraduate and postgraduate students of Business Analytics.

Dr. James Abdey, an Associate Professor (Education) in Statistics at The London School of Economics and Political Science (LSE), is the author of this textbook.

Weight: 1640g
Dimension: 246 x 189 (mm)
ISBN-13: 9781529774108