Competitive Digital Innovation: Transforming Products, Processes and Business Models to Win in the Digital Economy
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Product details
| Management number | 201854579 | Release Date | 2025/10/08 | List Price | $13.89 | Model Number | 201854579 | ||
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Digital innovation in business has shifted from internal transformation to the market interface and ecosystems, with opportunities for innovation in internal operations and at the market interface. This book provides a coherent and comprehensive approach to leveraging digital technologies to redefine market-facing business processes, products, services, and business models and stay competitive in the 21st Century global marketplace.
Format: Paperback / softback
Length: 231 pages
Publication date: 13 May 2023
Publisher: Springer International Publishing AG
Innovative digital technologies are revolutionizing the way companies compete, prompting a shift in focus from internal transformation to the market interface and ecosystems. While opportunities for innovation within firms are well-established, it remains less clear how to effectively leverage technology at the market interface. This has significant strategic implications, as the ability to connect digital innovation to business strategy is crucial for staying competitive in today's hybrid markets.
By understanding the power of digital technologies, companies can redefine their market-facing business processes, products, services, and even business models. This enables them to adapt to changing customer demands, embrace new business models, and stay ahead of the competition.
This book offers a coherent and comprehensive approach to thriving in the 21st Century global marketplace. It provides global, real-world examples and original frameworks, making it an ideal resource for executives and anyone seeking to understand digital strategy. While highly practical, it is infused with rigorous research, demonstrating how businesses can use digital technologies to compete effectively in today's hybrid markets.
In conclusion, innovative digital technologies are reshaping the competitive landscape, and companies that embrace these technologies will thrive in the future. This book provides valuable insights and practical strategies for connecting digital innovation to business strategy, enabling companies to navigate the complexities of the 21st Century global marketplace and achieve sustainable growth.
Weight: 385g
Dimension: 235 x 155 (mm)
ISBN-13: 9783031234392
Edition number: 1st ed. 2023
Business
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