Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation

The book "Digital Transformation in Organizations: Strategies and Cases" provides theoretical and practical insight into how organizations transform into demand-driven businesses by implementing digital technologies such as AI, machine learning, and big data, with global case studies from well-known brands.

Format: Paperback / softback
Length: 180 pages
Publication date: 24 February 2022
Publisher: Taylor & Francis Ltd

This book fills a gap in the market and is an essential read for a wide range of advanced undergraduate and postgraduate programmes, including Strategic Management, Business Innovation, Consumer Behaviour, Digital Transformation, and Entrepreneurship. It offers theoretical and practical insight into how organisations can transform into demand-driven businesses by implementing digital technologies such as Artificial Intelligence (AI), Machine Learning (ML), and Big Data. Concepts are illustrated through global case studies from well-known brands such as Amazon, Google, Uber, Volvo, and Picnic, coupled with reflective questions to encourage analysis.

The book is divided into four parts, each focusing on a different aspect of digital transformation. Part One explores the theoretical foundations of digital transformation, including the impact of technology on organisations and the challenges and opportunities that arise. Part Two provides an overview of digital technologies such as AI, ML, and Big Data, and how they can be used to improve business processes and customer experiences. Part Three showcases global case studies from leading brands that have successfully implemented digital transformation strategies, providing valuable insights and lessons learned. Part Four concludes with a reflection on the future of digital transformation and the skills and competencies that will be required for success in this rapidly evolving field.

Overall, this book is a comprehensive and practical guide for anyone interested in understanding and implementing digital transformation in their organisation. It is suitable for students, professionals, and executives alike, and will help them stay ahead of the curve in the rapidly changing business landscape.

Weight: 302g
Dimension: 154 x 232 x 19 (mm)
ISBN-13: 9781032127668