Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs, edited by Inês Pereira,Paulo Alexandre,and José Duarte Santos, provides a comprehensive understanding of the different concepts, techniques, and tools required to implement digital marketing and communication strategies that promote DEI and contribute to achieving SDGs.

Format: Hardback
Length: 320 pages
Publication date: 30 November 2023
Publisher: IGI Global

In today's world, diversity, equity, and inclusion (DEI) have become essential elements in achieving sustainable development goals (SDGs) and promoting a better society. However, organizations face numerous challenges in determining the most effective digital marketing strategies to achieve these goals.

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs, edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, provides a comprehensive understanding of the different concepts, techniques, and tools required to implement digital marketing and communication strategies that promote DEI and contribute to the likelihood of achieving SDGs. The book is aimed at management and marketing academics, researchers, digital marketing managers, and consultants working for non-profit and for-profit organizations, social marketers, and brand communication managers seeking to optimize message creativity and storytelling focused on diversity and inclusion. By covering a wide range of knowledge areas, including circular economy and SDGs, corporate social responsibility, internal communication and inclusion, marginalized communities, feminism, and LGBTQ+ issues, the book provides readers with the necessary skills to understand and apply different digital marketing and communication strategies. Through this book, readers will gain valuable insights into how digital marketing and communication strategies can contribute to improving society through behavior surrounding DEI and SDGs. With its focus on topics such as non-profit marketing, storytelling for DEI, and sustainability index, the book provides practical guidance that can be applied by organizations to measure their impact. As a result, the book serves as an essential guide for anyone seeking to develop effective digital marketing strategies that promote DEI and contribute to achieving SDGs.

Digital marketing has become an increasingly important tool for organizations to reach their target audiences and achieve their goals. However, the field is constantly evolving, and it can be challenging for organizations to keep up with the latest trends and strategies. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive guide to the latest digital marketing techniques and strategies that can help organizations promote DEI and contribute to achieving SDGs.

The book is divided into three parts:

Part 1: Introduction to Digital Marketing and DEI

In this part, the authors provide an overview of digital marketing and DEI, including the importance of these concepts in today's society and the challenges organizations face in promoting DEI. They also introduce the key concepts and techniques of digital marketing, such as social media marketing, search engine optimization, and email marketing.

Part 2: Case Studies and Best Practices

In this part, the authors present case studies and best practices from organizations that have successfully implemented digital marketing strategies to promote DEI. These case studies provide practical insights into the challenges and opportunities that organizations face in promoting DEI through digital marketing.

Part 3: Future Trends and Challenges

In this part, the authors discuss the future trends and challenges in digital marketing and DEI. They explore the potential of emerging technologies, such as artificial intelligence and blockchain, to promote DEI and the challenges organizations face in adopting these technologies.

One of the key strengths of Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs is its comprehensive coverage of the latest digital marketing techniques and strategies. The book provides detailed explanations of each technique, including how it can be used to promote DEI and contribute to achieving SDGs. The authors also provide practical examples and case studies to illustrate how these techniques can be applied in real-world situations.

Another strength of the book is its focus on practical guidance and actionable insights. The authors provide step-by-step instructions on how organizations can implement digital marketing strategies to promote DEI and contribute to achieving SDGs. They also offer tips and best practices for measuring the impact of digital marketing campaigns and optimizing them for maximum effectiveness.

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs is an essential resource for organizations seeking to optimize their digital marketing strategies and promote DEI. The book provides a comprehensive understanding of the latest digital marketing techniques and strategies, as well as practical guidance and actionable insights for organizations seeking to measure the impact of their digital marketing campaigns and optimize them for maximum effectiveness. Whether you are a management and marketing academic, researcher, digital marketing manager, or consultant, this book will help you develop effective digital marketing strategies that promote DEI and contribute to achieving SDGs.

Dimension: 279 x 216 (mm)
ISBN-13: 9781668489840