Engaging your Community through Active Strategic Marketing: A practical guide for librarians and information professionals

Libraries must engage with their communities to demonstrate their value and deliver services. "Engaging Your Community through Active Strategic Marketing" is a comprehensive resource that provides best practice strategic marketing advice for libraries and information services to achieve their goals, communicate their benefits, and present a clear and consistent image.

Format: Hardback
Length: 216 pages
Publication date: 11 May 2021
Publisher: Facet Publishing

Libraries face an unprecedented challenge in today's digital age: to demonstrate the value they create and deliver to their communities. In order to achieve this, libraries must find innovative and effective ways to engage with their users. One approach is through active strategic marketing, which involves developing and implementing a comprehensive marketing plan that aligns with the library's goals and objectives.

Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic marketing, with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. The book takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and information sector. It includes a set of tools and techniques to help librarians reflect on their marketing efforts and progress towards effective marketing.

Whether it is raising awareness of resources, increasing library use, or demonstrating value, this book will help libraries from all sectors achieve their goals, communicate their benefits, and present a clear and consistent image. Coverage includes:

Strategic marketing planning: Understanding users and potential users, identifying value and grouping users for marketing activity, understanding stakeholder management to support marketing activity, crafting messages, identifying effective marketing channels, digital marketing, and evaluating the response to marketing activity.

Understanding users and potential users: This involves conducting research to understand the needs, preferences, and behaviors of the library's users and potential users. This includes analyzing demographics, psychographics, and user behavior to develop targeted marketing strategies.

Identifying value and grouping users for marketing activity: Libraries must identify the value they create and deliver to their users and group them based on their needs and preferences. This involves developing customer segments and creating marketing messages that resonate with each segment.

Understanding stakeholder management to support marketing activity: Librarians must engage with their stakeholders, including staff, trustees, community members, and funding organizations. This involves building relationships, communicating effectively, and seeking feedback to improve marketing efforts.

Crafting messages: Librarians must develop clear and compelling marketing messages that communicate the value of the library's services and resources. This involves using a variety of marketing channels, such as social media, print, and public relations, to reach their target audience.

Identifying effective marketing channels: Librarians must identify the most effective marketing channels to reach their target audience. This includes traditional marketing channels, such as print and radio, as well as digital marketing channels, such as social media, email, and search engine optimization.

Digital marketing: In today's digital age, libraries must embrace digital marketing to reach their target audience. This involves using digital marketing tools and techniques, such as social media marketing, email marketing, and search engine optimization, to reach their target audience.

Evaluating the response to marketing activity: Librarians must evaluate the response to their marketing activities to determine their effectiveness and make necessary adjustments. This involves using data analytics to track the performance of marketing campaigns and measure their ROI.

Engaging your Community through Active Strategic Marketing is a must-read for library and information service directors and managers in all sectors. It will also be useful for all library and information professionals interested or involved in the strategic planning or marketing of library services, particularly those taking library management or marketing modules.

In conclusion, libraries face an unprecedented challenge in today's digital age: to demonstrate the value they create and deliver to their communities. Active strategic marketing is a powerful tool that can help libraries achieve this goal

Libraries face an unprecedented challenge in today's digital age: to demonstrate the value they create and deliver to their communities. In order to achieve this, libraries must find innovative and effective ways to engage with their users. One approach is through active strategic marketing, which involves developing and implementing a comprehensive marketing plan that aligns

Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic marketing, with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. The book. The book takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and information sector. It includes a set of tools and techniques to help librarians reflect on their marketing efforts and progress towards the best marketing.

Whether it is raising awareness of resources, increasing library use, or demonstrating value, this book will help libraries from all sectors achieve their goals, communicate their benefits, and present a clear and consistent image. Coverage includes:

Strategic marketing planning: Understanding users and potential users, identifying value and grouping users for marketing activity, understanding stakeholder management to support marketing activity, crafting messages, identifying effective marketing channels, digital marketing, and evaluating the response to marketing activity.

Understanding users and potential users: This involves conducting research to understand the needs, preferences, and behaviors of the library's users and potential users. This includes analyzing demographics, psychographics, and user behavior to develop targeted marketing strategies.

Identifying effective marketing channels: Librarians must identify the most effective marketing channels to reach their target audience. This includes traditional marketing channels, such as print and radio, as well as digital marketing channels, such as social media, email, and search engine optimization.

Digital marketing: In today's digital age, libraries must embrace digital marketing to reach their target audience. This involves using digital marketing tools and techniques, such as social media marketing, email marketing, and search engine optimization, to reach their target audience.

Evaluating the response to marketing activity: Librarians must evaluate the response to their marketing activities to determine their effectiveness and make necessary adjustments. This involves using data analytics to track the performance of marketing campaigns and measure their ROI.

Engaging your Community through Active Strategic Marketing is a must-read for library and information service directors and managers in all sectors. It will also be useful for all library and information professionals interested or involved in the strategic planning or marketing of library services, particularly those taking library management or marketing modules.

In conclusion, libraries face an unprecedented challenge in today's digital age: to demonstrate the value they create and deliver to their communities. Active strategic marketing is a powerful tool that can help libraries achieve this

Weight: 454g
Dimension: 243 x 161 x 23 (mm)
ISBN-13: 9781783303847