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Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling
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Product details
| Management number | 201850690 | Release Date | 2025/10/08 | List Price | $15.20 | Model Number | 201850690 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
Format: Multiple-component retail product
Length: 314 pages
Publication date: 14 March 2023
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.
Dimension: 240 x 168 (mm)
ISBN-13: 9783658401887
Edition number: Second Edition 2023
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Business
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