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Marketing and Dysfunctional Consumer Behaviour: Understanding How and When Marketing Drives Problematic Consumption Patterns
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Product details
| Management number | 201850426 | Release Date | 2025/10/08 | List Price | $42.59 | Model Number | 201850426 | ||
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Format: Hardback
Length: 132 pages
Publication date: 06 May 2025
Publisher: Springer International Publishing AG
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.
Dimension: 235 x 155 (mm)
ISBN-13: 9783031891618
Business
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