Marketing Management: A Customer-Centric Approach

Name: Marketing Management: A Customer-Centric Approach
Brand: landing.smartronic.it
SKU: 201851503
Price: 77.70 USD
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Product details

Management number	201851503	Release Date	2025/10/08	List Price	$77.70	Model Number	201851503
Category	Nonfiction Business

Format: Hardback
Length: 360 pages
Publication date: 03 December 2024
Publisher: Sage Publications Ltd

This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.

Weight: 950g
Dimension: 246 x 189 (mm)
ISBN-13: 9781529624250