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Marketing Management: A Customer-Centric Approach

Marketing Management: A Customer-Centric Approach

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Product details

Management number 201851612 Release Date 2025/10/08 List Price $29.80 Model Number 201851612
Category
  1. Nonfiction
  2. Business

Format: Paperback / softback
Length: 360 pages
Publication date: 28 November 2024
Publisher: Sage Publications Ltd

This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.

Weight: 778g
Dimension: 245 x 190 x 21 (mm)
ISBN-13: 9781529624243

Marketing Management: A Customer-Centric Approach

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