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Marketing Research Methods: Quantitative and Qualitative Approaches

Marketing Research Methods: Quantitative and Qualitative Approaches

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Product details

Management number 201858646 Release Date 2025/10/08 List Price $32.33 Model Number 201858646
Category
  1. Nonfiction
  2. Business

Format: Paperback / softback
Length: 882 pages
Publication date: 28 January 2021
Publisher: Cambridge University Press

Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.

Weight: 1866g
Dimension: 189 x 245 x 44 (mm)
ISBN-13: 9781108792691

Marketing Research Methods: Quantitative and Qualitative Approaches

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