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Nostalgic Branding in the Toy Industry

Nostalgic Branding in the Toy Industry

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Product details

Management number 201850927 Release Date 2025/10/08 List Price $31.35 Model Number 201850927
Category
  1. Nonfiction
  2. Business

Format: Hardback
Length: 134 pages
Publication date: 24 April 2025
Publisher: Taylor & Francis Ltd

This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

Weight: 420g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032997995

Nostalgic Branding in the Toy Industry

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