Not All Claps and Cheers: Humor in Business and Society Relationships

Scholars from various disciplines have studied humor since antiquity, but have struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions, such as causing others to like the humorous source more, attracting regard, easing conversations, promoting expression and the exchange of ideas, introducing new topics of discussion, or smoothing interactions. Not All Claps and Cheers: Humor in Business and Society Relationships is an original research anthology that considers different angles from which to address the use of humor by individuals, groups, and business actors in their interactions within, around, and across organizations. It is organized in four sections: Humor, Business and Society, From Society to Business: Humors Use and Roles in Activist Movements, From Business to Society: Humors Use and Roles in Marketing, Corporate Communications, and Public Relations, and Society within Business: Humors Use and Roles in the Workplace and in Organizations.

Format: Hardback
Length: 248 pages
Publication date: 21 February 2018
Publisher: Taylor & Francis Ltd

Scholars from various disciplines have delved into the study of humor since ancient times, yet, throughout the centuries, these researchers have grappled with the challenge of conceptualizing a viable and widely accepted notion of humor. Beyond mere pleasure and amusement, people employ humor for a diverse range of social purposes. On the one hand, humor can enhance others' liking for the humorous source, attract attention, facilitate conversations, promote expression and the exchange of ideas, introduce new topics of discussion, or smooth interactions. On the other hand, in aggressive forms, humor can disrupt verbal exchanges, alter the customary rules of conversation, convey critiques, or contribute to the creation of subversive environments.

Not All Claps and Cheers: Humor in Business and Society Relationships is an innovative research anthology that explores diverse perspectives on the use of humor by individuals, groups, and business actors in their interactions within, around, and across organizations—that is, at the interfaces of business and society. Accordingly, the research anthology is structured into four sections: Humor, Business and Society, From Society to Business: Humors Use and Roles in Activist Movements, From Business to Society: Humors Use and Roles in Marketing, Corporate Communications, and Public Relations, and Society within Business: Humors Use and Roles in the Workplace and in Organizations.

This groundbreaking research anthology draws upon material from marketing, communications, human resources, and stakeholder theory to shed light on this poorly understood aspect of human business behavior.

Weight: 644g
Dimension: 180 x 252 x 23 (mm)
ISBN-13: 9781138243439