Nudge: The Final Edition

The groundbreaking book "Nudge" has been updated and refreshed to provide new insights and ideas on how people can be nudged toward decisions that will improve their lives. The authors have rewritten the book from cover to cover, making use of their experiences in and out of government and new research in various academic disciplines. The book offers a wealth of new insights on issues such as COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and "sludge," while honoring the cardinal rule of nudging: make it fun!

Format: Hardback
Length: 384 pages
Publication date: 03 August 2021
Publisher: Yale University Press

The groundbreaking book that has shown how people can be nudged towards decisions that will improve their lives has been updated and refreshed in a new edition. This new edition significantly deepens the understanding of what nudges are and how they can be employed, making it a must-read for anyone who has read the original.

The book, originally published more than a decade ago, has had a profound impact on the world. It has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" to help us make better decisions for ourselves, our families, and our society.

Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as the explosion of new research in numerous academic disciplines. The new edition offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives. These issues include COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and "sludge" (paperwork and other nuisances that we don't want and keep us from getting what we do want).

The book is organized into four parts: Part I: Introduction to Nudging; Part II: The Power of Choice Architecture; Part III: Applying Nudging to Real-World Problems; and Part IV: Conclusion. In Part I, the authors introduce the concept of nudging and explain how it works. They discuss the different types of nudges that can be used, such as informational nudges, regulatory nudges, and structural nudges, and explain how they can be employed to influence people's decisions.

In Part II, the authors discuss the power of choice architecture. They explain how the design of the environment can influence people's decisions and offer examples of how this has been used in the past to improve health outcomes, reduce credit card debt, and increase organ donation. They also discuss the challenges of implementing choice architecture and offer suggestions for how to overcome them.

In Part III, the authors apply nudging to real-world problems. They discuss how nudges have been used to address COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and "sludge." They offer examples of successful nudges and suggest ways that governments, businesses, and individuals can use nudges to improve their lives.

In Part IV, the authors conclude the book by discussing the future of nudging. They discuss the potential for nudging to address even more complex problems, such as social inequality and climate change, and offer suggestions for how to ensure that nudges are used in a responsible and ethical manner.

Overall, the new edition of Nudge is a valuable resource for anyone who wants to learn more about how to use nudges to improve their lives. It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives. The book is well-written, accessible, and engaging, and it will be of interest to anyone who wants to learn more about the power of behavioral science to influence people's decisions.

Weight: 632g
Dimension: 148 x 224 x 37 (mm)
ISBN-13: 9780300262285