Online Fundraisers: Targeted Planning and Successful Implementation

This book provides practical guidance for implementing online fundraising in organizations, with best practice examples and empirical findings from a study. It answers questions about suitable distribution and communication channels, targeting different target groups, and binding initiators and campaign donors for future campaigns.

Format: Paperback / softback
Length: 121 pages
Publication date: 08 December 2022
Publisher: Springer

This comprehensive guide is designed to provide invaluable insights and practical strategies for fundraisers seeking to implement or enhance their online fundraising efforts. Drawing upon extensive research and real-world examples, it delves into the diverse aspects of fundraising product management and marketing, offering valuable guidance on selecting appropriate distribution and communication channels, effectively targeting different target groups, and fostering long-term engagement with initiators and campaign donors.

Whether you are a seasoned fundraiser or just starting your journey in online fundraising, this book is a must-read. It covers a wide range of topics, including:

Understanding the Online Fundraising Landscape: Gain a comprehensive understanding of the digital fundraising landscape, including the benefits, challenges, and emerging trends.

Developing a Successful Fundraising Strategy: Craft a tailored fundraising strategy that aligns with your organization's goals and target audience.

Selecting the Right Distribution and Communication Channels: Explore the various channels available for online fundraising, such as social media, email marketing, crowdfunding platforms, and more, and determine which ones are most effective for your specific audience and campaign objectives.

Targeting and Engaging Different Target Groups: Learn how to segment your target audience and create personalized messaging and engagement strategies that resonate with each group, ensuring maximum impact and conversion rates.

Building Strong Relationships with Initiators and Campaign Donors: Develop effective strategies for nurturing and retaining relationships with your supporters, including personalized communication, recognition, and gratitude.

Measuring and Evaluating Online Fundraising Performance: Implement metrics and evaluation tools to measure the success of your online fundraising campaigns and make data-driven decisions for future improvement.

Case Studies and Examples: Explore real-world case studies and examples of successful online fundraising campaigns from various organizations and sectors, providing valuable insights and inspiration for your own efforts.

By leveraging the power of online fundraising, you can expand your reach, engage more supporters, and increase your organization's impact. This guide will empower you with the knowledge and tools you need to succeed in the digital fundraising landscape.

So, whether you are a fundraiser, fundraising organization, or NPO, take advantage of this comprehensive guide and unlock the full potential of online fundraising for your organization's success!

Weight: 250g
Dimension: 240 x 168 (mm)
ISBN-13: 9783658388287
Edition number: 1st ed. 2022