Performance Excellence in Marketing, Sales and Pricing: Leveraging Change, Lean and Innovation Management
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Product details
| Management number | 201853332 | Release Date | 2025/10/08 | List Price | $22.33 | Model Number | 201853332 | ||
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The increasing interconnection and exchange of data and information has led to increased transparency of globally offered and sold products and services. This book provides practical marketing and sales strategies with a focus on practical relevance, including selling, pricing, and negotiation concepts, and integrates elements of change, lean, and innovation management as drivers for performance. It is a practical guide for marketing professionals, academics, and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales, and pricing activities.
Format: Paperback / softback
Length: 271 pages
Publication date: 08 September 2023
Publisher: Springer International Publishing AG
The growing interconnection and the unrestricted flow of data and information have brought about a remarkable level of transparency in the global marketplace, encompassing the products and services offered. In today's dynamic environment, the discerning consumer holds the key to shaping the creation and enhancement of existing products and services. This comprehensive book delineates effective marketing and sales strategies, with a steadfast emphasis on their practical applicability. It offers a systematic exploration and explanation of selling, pricing, and negotiation concepts, empowering readers to employ the most favorable scenarios within their own companies. Various tools, such as the marketing mix and marketing strategies, are elucidated in a manner conducive to their practical implementation within the industry. Moreover, the book seamlessly integrates elements of change, lean, and innovation management as powerful drivers of performance.
Packed with real-world industry case studies, this invaluable resource serves as a practical guide for marketing professionals, academics, and policy makers alike, empowering enterprises to secure long-term competitive advantages through exceptional marketing, sales, and pricing endeavors.
Weight: 468g
Dimension: 235 x 155 (mm)
ISBN-13: 9783031100994
Edition number: 1st ed. 2022
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