The Business Models Handbook: The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed

The Business Models Handbook is a valuable resource for practitioners, providing an overview of 50 best-known frameworks and covering essential business topics such as benchmarking, competitive intelligence, gap analysis, and value chains. Authored by a leading global market researcher and supported by real-world case studies, it is an invaluable tool for professionals and students.

Format: Paperback / softback
Length: 392 pages
Publication date: 03 August 2023
Publisher: Kogan Page Ltd

Business frameworks are the cornerstone of successful enterprises. The second edition of The Business Models Handbook, a comprehensive compilation of the most valuable and widely employed models, is now available. Business models provide structure and clarity to business challenges, enabling practitioners to overcome everyday obstacles and facilitate the organization's growth and profitability. This book is organized into individual chapters, each focusing on a specific business framework. It provides an overview of 50 renowned frameworks, covering essential business topics such as benchmarking, competitive intelligence, gap analysis, and value chains. In this revised edition, notable additions include Kay's distinctive capabilities, the Customer Activity Cycle, and the 3C framework. Furthermore, it delves into the latest advancements in applying these models, including remote embedding techniques. Authored by a renowned global market researcher with extensive experience in conducting over 3,000 diverse research projects and supported by real-world case studies for each model, The Business Models Handbook is an indispensable resource for professionals and students alike. Online resources, including lecture slides that correspond to each chapter, further enhance the learning experience.

Weight: 598g
Dimension: 157 x 234 x 23 (mm)
ISBN-13: 9781398611757
Edition number: 2 Revised edition