The Invisible Game - The Secrets and the Science of Winning Minds and Winning Deals

Cutting-edge science can help salespeople succeed in a changing business world. The Invisible Game: The Secrets and Science of Winning Minds and Winning Deals provides insights from psychology, behavioral economics, and neuroscience to influence buying decisions and respond to challenging situations. It offers advanced strategies and tactics for negotiations, sales, and customer relationships, as well as advice on countering buyers' intimidation tactics.

Format: Hardback
Length: 272 pages
Publication date: 24 November 2022
Publisher: John Wiley & Sons Inc

In the ever-evolving business landscape, where transformation reigns supreme, cutting-edge science holds the key to unlocking unparalleled success for sales professionals. In their insightful book, The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals, neuroscientist Kai-Markus Mueller and sales professional Gabriele Rehbock offer a comprehensive guide that delves into the hidden dynamics that shape the outcomes of most business transactions. Written in a straightforward and accessible manner, the book unravels recently discovered insights from psychology, behavioral economics, and neuroscience, providing practical applications for real-life business scenarios.

The authors guide readers on how to influence buying decisions, navigate challenging business situations, and seize control of the levers that drive sales success. They showcase advanced strategies and tactics that give professionals a lasting edge in negotiations, sales, and other business interactions. From building rewarding customer relationships to understanding the psychology behind gains and losses, the book offers valuable insights into profitable pricing strategies. Moreover, it provides practical advice on countering buyers' intimidation tactics, such as time, uncertainty, fear, and silence.

The Invisible Game is a must-read for sales professionals seeking to elevate their game and achieve unprecedented success. It is equally valuable for entrepreneurs, business owners, and independent professionals who regularly sell their services to other businesses. With its step-by-step playbook and comprehensive coverage, the book offers a valuable resource for anyone looking to thrive in the competitive world of sales and business.

Weight: 546g
Dimension: 161 x 236 x 26 (mm)
ISBN-13: 9781394152988