Uncertainty-driven Innovation: Managing the New Product Development Processes in an Unpredictable Environment

This book explores how uncertainty can shape product innovation, process innovation, and the new product development process, using literature analysis, case studies, and quantitative analysis.

Format: Hardback
Length: 110 pages
Publication date: 07 May 2022
Publisher: Springer Nature Switzerland AG

In today's dynamic business landscape, companies are increasingly embracing the challenge of innovating in uncertain and unpredictable environments. This captivating book delves into the profound impact of uncertainty on product innovation, process innovation, and the entire new product development process. Through a comprehensive exploration of various research areas, from the examination of the entrepreneur as the ultimate catalyst of innovation to the complexities associated with developing new products in high-uncertainty contexts, the author sheds light on the latest concepts and discoveries in the scientific literature.

Literature analysis, case studies, and quantitative analysis are skillfully integrated to guide the reader through a rich tapestry of insights and perspectives. This comprehensive guide provides valuable insights for professionals, researchers, and students alike, equipping them with the tools and knowledge necessary to navigate the complexities of uncertainty and drive successful innovation in today's fast-paced world.

Weight: 303g
Dimension: 210 x 148 (mm)
ISBN-13: 9783030995331
Edition number: 1st ed. 2022